SoleRebels piece on the World Vision Report

Some folks believe that the apparel industry somehow is part of the problem when it comes to global poverty. To me giving someone a job and dignity is one of the best ways to fight poverty. I’ve yet to come across a better example of this than the shoe company SoleRebels in Addis Ababa, Ethiopia.

SoleRebels’ employees are paid about 300% more than other such workers in Ethiopia. All of the products that go into making a SoleRebels shoe are within a 60 mile radius of the city. As Bethlehem, the founder of SoleRebels, says, “We are green by heritage.”

The piece airs on loads of radio stations across the country this week. It’s my first full length audio feature. Boy was it a lot of work. So, the least you could do is…

Give it a listen. Check out the slideshow. Go buy a pair of SoleRebels.