Budweiser: Belgium for beer

I’ve probably drunk less than half-a-case of Budweiser in my life. I know, I know that’s very un-American of me and very, very un-Midwestern American of me. But Budweiser has brought me great joy, all the same. (And NO, Annie did not fall for me after a night of heavy Bud drinking either.)

I’ve enjoyed Budweiser’s ads, especially the Real Men of Courage ads – brilliant.

And I always enjoy being in a foreign country and seeing Budweiser listed under the imports. Do foreigners actually pay more money to drink American beer than their local flavor, which probably tastes better (and less filling), anyhow? Why? Does it help them capture some of the rugged, do-it-yourself boot-strap-pullin’ up, raw Americanism?

Alas, those days are gone. Now Budweiser is a Belgium beer. Even though it will probably start tastin’ greater and be less filling, I’m sad to see Budweiser go the way of so many other victims of American inflation.

Budweiser…(grabs bottle of Becks)…this ones for you.